VIDEO: Aston Martin Rapide Sports Sedan Filmed in Kuwait

You never know when or where you're going to stumble upon a prototype model these days. This time some folks spotted a thinly disguised Aston Martin Rapide test car on the roads of Kuwait. Apparently the British automaker was performing hot climate tests on its forthcoming four-door sports sedan that is planned to get its first public outing at the Frankfurt motor show in September.

First seen at the 2006 Detroit auto show as a prototype model, the production Rapide is almost identical to the 196.9-inch-long concept study. Due to go on sale in the beginning of 2010, the Rapide is powered by a 6.0-liter V12 engine which is rated at 480HP, and linked to a six-speed ZF automatic transmission with Aston's Touchtronic control.

READ MORE - VIDEO: Aston Martin Rapide Sports Sedan Filmed in Kuwait

VIDEO: New Aston Martin Rapide Promo Films [Part 3]

Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video.

READ MORE - VIDEO: New Aston Martin Rapide Promo Films [Part 3]

VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

READ MORE - VIDEO: New Aston Martin Rapide Promo Films [Part 2]

VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.

READ MORE - VIDEO: New Aston Martin Rapide Promo Films [Part 1]

VIDEO: Aston Martin V12 Vantage Meets Gulf DBR1-2 Racer

Aston Martin has released a new video to promote the connection between its road cars and racing models, and in particular, the firm's 6.0 liter V12 engines that sits at the heart of the One-77, DBS, DB9, Rapide and V12 Vantage but also the 2010 DBR1-2 Le Mans race car. The new footage shows the 517-horsepower V12 Vantage riding along Aston Martin's DBR1-2 LMP1 race car which competed throughout 2009 and 2010 having won the Le Mans Series in 2009 while taking three podiums in 2010. Watch the video after the break.

READ MORE - VIDEO: Aston Martin V12 Vantage Meets Gulf DBR1-2 Racer

VIDEO: Aston Martin One-77 Walkaround and Interview with Dr. Ulrich Bez

We can't seem to get enough of Aston Martin's One-77 elite supercar that was introduced in its final prototype form at the Villa d'Este car show in Italy last April. Luckily for us, there's always fresh news about the ultimate British sportscar. In this latest video, Autocar's Steve Sutcliffe interviews Aston Martin's boss Dr. Ulrich Bez who not only walks us around the car but he also treats us to some highly addictive sounds by firing up the One-77's 750HP V12 engine. Hit the jump to watch the video.

READ MORE - VIDEO: Aston Martin One-77 Walkaround and Interview with Dr. Ulrich Bez

Lagonda Concept Crossover Live Photos and Video from Geneva

If there's one thing most will agree upon is that Aston Martin's conceptual attempt to revive the Lagonda brand with the blandly named Concept was one of the top attention-grabbers at the 2009 Geneva Motor Show. However, this was mainly due to the Concept's controversial (to say the least...) styling and because no one actually understood what the Mercedes-Benz GL-Class-based vehicle represents - Is it a sedan? Is it a crossover? Is it a mix-mash of ideas? If you're imaginative enough, maybe you can answer that question by following the jump to watch the video from the unveiling as well as live photos from Aston Martin's stand.

READ MORE - Lagonda Concept Crossover Live Photos and Video from Geneva

Aston Martin Drops More Video of its One-77, Confirms Engine Specs

Aston Martin has released a new video (part four of a series, apparently) detailing its One-77 mega-super-hyper car flagship as well as showing it out on the track. Specifications? Sure thing. The 7.3-liter V12 has been officially certified at 750 horsepower and 750 Nm (553.2 lbs-ft) of torque making it -according to the company- the most powerful naturally aspirated road car engine in the world today.

Throughout the video you'll see some beautiful details of the million-dollar (actually £1.25 million) Aston flagship, including the side mirror mounts molded into the door shells and close-ups of the wraparound jewel-like tail light.

Dr. Ulrich Bez, CEO of Aston Martin, says, "The One-77 is approaching a production reality and of course, there is considerable excitement in the project. Now the next steps are all about details and refinement to complete the composition. I know the final car will demonstrate what the Aston Martin team is capable of."

Come 2011, sheiks, rulers, and Daniel Craig should expect to receive their own customized version from the 77 one-offs Aston intends to build. Hopefully at Paris we'll get a chance to see it in a new color.

By Phil Alex

READ MORE - Aston Martin Drops More Video of its One-77, Confirms Engine Specs